Google Will Make Talking Shoes

The search giant wants developers to design a concept for a set of talking shoes. Google has released a video of what it wants, which went viral with some of the Italian media which announced that the company had already invented a set of talking shoes.

In reality, it was just an advertising experiment, where the company teamed up with Art, Copy & Code in order to develop “a series of experiments to re-imagine advertising”. A few days ago the partners decided to make a set of talking shoes. At this point the reality gets a bit tricky to handle – indeed, if you look at a lot of the copy penned over the weekend, you can mistakenly think that the shoes have already been made.

One of the prototypes is the sneakers (Adidas high-tops), which work with an accelerometer, gyroscope and Bluetooth and also have built-in speakers inside both tongues of the shoes. The search engine claimed that by connecting a pair of sneakers to the Internet, it was creating unique opportunities between physical objects and digital ad spaces.

In fact, every move made by the user generates information which is captured by an accelerometer, gyroscope and pressure sensors. This information then is pushed to a web app on the user’s mobile device and results in real-time into funny and motivating commentary. Such commentary is then pushed to banners and social media, creating innovative and attracting content in the digital world from something happening live in the physical world.

That is an undoubtedly interesting idea – just imagine your feet talking to Google and serving up advertising. Perhaps, soon we’ll live in a world where Google tells us that we get no chance of scoring unless we change our socks, and recommends the nearest place to buy some. On the other hand, that is the price of staying instep with fashion.

By: www.extratorrent.com

First Tablet for Women is Introduced

One of the tablet-making outfits came to a conclusion that there are huge amounts of cash to be made by patronizing women. The company has carried out a research to find out “what women want” and introduced “the first tablet specifically for ladies”.

The device dubbed ePad Femme is 8-inches and is pre-loaded with yoga, grocery shopping and cooking apps. It even has a clothing size converter app. The company believes that it’s the sort of thing that modern women are interested in – no business issues, no relationships… All women of today seem to be housewives.

The device has received a marketing push this past February as “the perfect Valentine’s Day gift”. Well, there might be some women who are looking forward to replicating the life of their grandparents, but we doubt there are many. The device runs Android 4.0 Ice Cream Sandwich with a light pink screen saver (apparently, pink is blondes’ favorite color).

The company claims that its new device makes a perfect gadget for women who might experience difficulties in downloading such apps and it is a quick reference. In the meanwhile, the tablet carries a 1.5GHz processor, 16GB of internal storage, and an SD card slot – hopefully, housewives will be able to understand what any of this means.

The company also insists that the intent of the ePad Femme tablet wasn’t sexist. After all, the gamers have their gaming tablets that are geared to a specific interest, right? As for the ePad Femme, its price is as low as $190, which is far less than the iPad and about the same as a Nexus 7. Thus far, the company has sold only about 7,000 units, which doesn’t make it a great seller. Taking into account all the specifics, the market observers are not surprised.

By: www.extratorrent.com