The search giant wants developers to design a concept for a set of talking shoes. Google has released a video of what it wants, which went viral with some of the Italian media which announced that the company had already invented a set of talking shoes.
In reality, it was just an advertising experiment, where the company teamed up with Art, Copy & Code in order to develop “a series of experiments to re-imagine advertising”. A few days ago the partners decided to make a set of talking shoes. At this point the reality gets a bit tricky to handle – indeed, if you look at a lot of the copy penned over the weekend, you can mistakenly think that the shoes have already been made.
One of the prototypes is the sneakers (Adidas high-tops), which work with an accelerometer, gyroscope and Bluetooth and also have built-in speakers inside both tongues of the shoes. The search engine claimed that by connecting a pair of sneakers to the Internet, it was creating unique opportunities between physical objects and digital ad spaces.
In fact, every move made by the user generates information which is captured by an accelerometer, gyroscope and pressure sensors. This information then is pushed to a web app on the user’s mobile device and results in real-time into funny and motivating commentary. Such commentary is then pushed to banners and social media, creating innovative and attracting content in the digital world from something happening live in the physical world.
That is an undoubtedly interesting idea – just imagine your feet talking to Google and serving up advertising. Perhaps, soon we’ll live in a world where Google tells us that we get no chance of scoring unless we change our socks, and recommends the nearest place to buy some. On the other hand, that is the price of staying instep with fashion.
One of the prototypes is the sneakers (Adidas high-tops), which work with an accelerometer, gyroscope and Bluetooth and also have built-in speakers inside both tongues of the shoes. The search engine claimed that by connecting a pair of sneakers to the Internet, it was creating unique opportunities between physical objects and digital ad spaces.
In fact, every move made by the user generates information which is captured by an accelerometer, gyroscope and pressure sensors. This information then is pushed to a web app on the user’s mobile device and results in real-time into funny and motivating commentary. Such commentary is then pushed to banners and social media, creating innovative and attracting content in the digital world from something happening live in the physical world.
That is an undoubtedly interesting idea – just imagine your feet talking to Google and serving up advertising. Perhaps, soon we’ll live in a world where Google tells us that we get no chance of scoring unless we change our socks, and recommends the nearest place to buy some. On the other hand, that is the price of staying instep with fashion.
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